Light-colored beer with golden yellow hues and a fine and persistent head. Scents of hops and citrus fruit are immediately felt, with subtle notes of fruit and cereals in the finish.
The taste is characterized by the presence of hops and a medium intensity bitterness, along with hints of tangerine and bergamot. Overall, this beer is very pleasant and easy to drink: born to be a true Popular Beer. Enjoyable, simple, refreshing.
Water, barley malt, hops, yeast.
The first Italian craft beer in a can, it was launched in 2015 with the specific intent to dispel the myth that canned beer is synonymous with poor quality. The idea translated into an intentionally popular product, hence the name.
POP inspires the six different labels created for the occasion: one single beer is launched on the market with six unique color identities, playing with pop references that go back to the art of the ‘50s-’60s and to the music that is now known as pop.