--- title: POP gets a graphic makeover! description: POP di Baladin, the first Italian craft beer in a can, renovates its image and becomes even more green thanks to the new easy-open end. image: https://www.baladin.it/hubfs/POP_news.jpg --- ** - Beers - Nazionale - [ Nazionale ](https://www.baladin.it/en/nazionale) - Spiced - [ Isaac ](https://www.baladin.it/en/isaac) - [ Wayan ](https://www.baladin.it/en/wayan) - [ Nora ](https://www.baladin.it/en/nora) - Pure Malt - [ Super ](https://www.baladin.it/en/super) - [ Leon ](https://www.baladin.it/en/leon) - [ Elixir ](https://www.baladin.it/en/elixir) - Hoppy - [ L'IPPA ](https://www.baladin.it/en/lippa) - [ Nazionale ](https://www.baladin.it/en/nazionale) - [ Super Bitter ](https://www.baladin.it/en/super-bitter) - [ Rock'n'Roll ](https://www.baladin.it/en/rocknroll) - Special - [ Mama Kriek ](https://www.baladin.it/en/mama-kriek) - [ Mielika ](https://www.baladin.it/en/mielika) - [ Zucca ](https://www.baladin.it/en/zucca) - [ Suzi Dry ](https://www.baladin.it/en/suzi-dry) - [ Soraya ](https://www.baladin.it/en/soraya) - Non Alcoholic Beer - [ Botanic Blonde ](https://www.baladin.it/en/botanic-blonde) - [ Botanic Blanche ](https://www.baladin.it/en/botanic-blanche) - [ Botanic Ipa ](https://www.baladin.it/en/botanic-ipa) - Radler - [ Botanic Radler Cedro ](https://www.baladin.it/en/botanic-radler-cedro) - Riserva Teo - [ Xyauyù 2019 ](https://www.baladin.it/en/xyauyu-2019) - [ Xyauyù Barrel 2018 ](https://www.baladin.it/en/xyauyu-barrel-2018) - [ Xyauyù Fumè 2019 ](https://www.baladin.it/en/xyauyu-fume-2019) - [ Xyauyù Kentucky 2018 ](https://www.baladin.it/en/xyauyu-kentucky-2018) - [ Xyauyù Kioke ](https://www.baladin.it/en/xyauyu-kioke) - [ Lune 2016 ](https://www.baladin.it/en/lune-2016) - [ Terre 2012 ](https://www.baladin.it/en/terre-2012) - [ Terre 2016 ](https://www.baladin.it/en/terre-2016) - [ Metodo Classico 60 Months ](https://www.baladin.it/en/metodo-classico-60-months) - [ Oxpera ](https://www.baladin.it/en/oxpera) - Cans - [ Nazionale ](https://www.baladin.it/en/nazionale-can) - [ Rock'n'Roll ](https://www.baladin.it/en/rocknroll-can) - [ Super Bitter ](https://www.baladin.it/en/super-bitter-can) - [ L'IPPA ](https://www.baladin.it/en/lippa-can) - [ POP ](https://www.baladin.it/en/pop) - [ Sud di Baladin ](https://www.baladin.it/en/sud-di-baladin) - [ Alla Ceca ](https://www.baladin.it/en/alla-ceca) - Gluten-free - [ Nazionale Gluten Free ](https://www.baladin.it/en/nazionale-gluten-free) - Draft Beers - Classics - Specials - Seasonal ** - Other Products - Hop Water - [ Acqua di Luppolo ](https://www.baladin.it/en/acqua-di-luppolo) - [ Acqua di Luppolo Zero ](https://www.baladin.it/en/acqua-di-luppolo-zero) - Cocktail - [ Beer Americano ](https://www.baladin.it/en/beer-americano) - [ Sidro Spritz ](https://www.baladin.it/en/sidro-spritz) - [ Gin Tonic ](https://www.baladin.it/en/gin-tonic) - Spirits - [ Gin Baladin ](https://www.baladin.it/en/gin-baladin) - [ Esprit Baladin ](https://www.baladin.it/en/esprit-baladin) - [ Esprit De Nöel ](https://www.baladin.it/en/esprit-de-noel) - [ Beermouth ](https://www.baladin.it/en/beermouth) - Cider - [ Cider ](https://www.baladin.it/en/sidro) - Soft drinks - [ Cola ](https://www.baladin.it/en/cola) - [ Tonica al Pompelmo ](https://www.baladin.it/en/tonica-al-pompelmo) - [ Cola Zero ](https://www.baladin.it/en/cola-zero) - [ Chinotto ](https://www.baladin.it/en/chinotto) - [ Cedrata ](https://www.baladin.it/en/cedrata) - [ Ginger ](https://www.baladin.it/en/ginger) - [ Mela Zen ](https://www.baladin.it/en/mela-zen) - [ Tonica al fieno ](https://www.baladin.it/en/tonica-al-fieno) - [ Ginger Beer ](https://www.baladin.it/en/ginger-beer) - [ Tonic water ](https://www.baladin.it/en/tonica) - [ Tonica Amara ](https://www.baladin.it/en/tonica-amara) - [ Tonica al fumo ](https://www.baladin.it/en/tonica-al-fumo) - [ Agrumata Baladin ](https://www.baladin.it/en/agrumata-baladin) - Bevi Frutta - [ Apricot and Bergamot ](https://www.baladin.it/en/albicocca-e-bergamotto) - [ Pear and Ginger ](https://www.baladin.it/en/pera-e-zenzero) - [ Peach and Coriander ](https://www.baladin.it/en/pesca-e-coriandolo) - Panettoni - [ Traditional Panettone ](https://www.baladin.it/en/traditional-panettone) - [ Panettone without candied fruit ](https://www.baladin.it/en/panettone-baladin-senza-canditi) - [ Glazed Baladin Panettone with Beermouth ](https://www.baladin.it/en/panettone-baladin-al-beermouth-glassato) - Beerkit - [ Beerkit Open Amber 'from Extract' ](https://www.baladin.it/en/beerkit-open-amber-from-extract) - [ Beerkit Open White 'All Grain' ](https://www.baladin.it/en/beerkit-open-white-all-grain) - [ Beerkit Open Gold 'All Grain' ](https://www.baladin.it/en/beerkit-open-gold-all-grain) - [ Beerkit Open Amber 'All Grain' ](https://www.baladin.it/en/beerkit-open-amber-all-grain) - [ 2022 Baladin Advent Calendar ](https://www.baladin.it/en/2022-baladin-advent-calendar) - TeKu - [ TeKu ](https://www.baladin.it/en/teku) - [ TeKu Spirits ](https://www.baladin.it/en/teku-spirits) ** - Pub - [Our Open ](https://pubs.baladin.it/en/our-pubs/) - Hotels & Restaurants - [ Casa Baladin - Piozzo ](https://www.baladin.it/en/casa-baladin) - [ Agronidi StarsBOX - Piozzo ](https://www.baladin.it/en/agronidi-starsbox) - [ Ryad Baladin - Essaouira ](https://www.baladin.it/en/ryad-baladin) - [ Baladin Zanzibar - Tanzania ](https://www.baladin.it/en/baladin-zanzibar) - Club Selezione Baladin - [** Club Selezione Baladin ](https://www.baladin.it/en/club-selezione-baladin) ** - Our World - [History](https://www.baladin.it/en/history) - [Teo Musso](https://www.baladin.it/en/teo-musso) - [Brewery](https://www.baladin.it/en/brewery) - [Our Philosophy](https://www.baladin.it/en/philosophy) - [Open Project](https://www.baladin.it/en/project-open) - [Historical Beers](https://www.baladin.it/en/historical-beers) - [Baladin & Music](https://www.baladin.it/en/baladin-music) - [Innovation](https://www.baladin.it/en/innovation) - About Us - [Events](https://www.baladin.it/en/events) - [ Press Releases ](https://www.baladin.it/en/press-releases) # POP gets a graphic makeover! ![](https://www.baladin.it/hubfs/POP_news.jpg) When it was created in 2015, POP di Baladin made a statement as a provocative pop symbol of Italian craft beer. It was provocative because **it was the first Italian craft beer in a can**. It literally paved the way for cans - historically, used by industrial beer makers - among Italian craft brewers, who soon decided to adopt them for their convenience of use. Teo said: “Using cans was an idea I had been playing with for quite some time: I wanted to show that you can make high quality beer regardless of the packaging.” POP has a pop soul: it has a strong personality, but it is enjoyable for everyone. It also has a pop style and graphic concept, which has evolved through three versions. ## **Let’s take a look at POP’s three evolutions** The first can was launched in six different color versions and used a label. The beer in the six different cans was exactly the same, which was quite provocative for distributors and end consumers. The inspiration came from a practice that was dear to pop art in the 1950’s and ‘60s, when the same work of art was made in different color versions. The idea was to create a desire for collectibles. ![POP_2015](https://www.baladin.it/hs-fs/hubfs/POP_2015.jpg?width=853&name=POP_2015.jpg) 2019 saw the first revolutionary image change. Not only a change of color but also a change of graphics, with 12 different subjects and each can identified by its version number (1 of 12,...). Irresistible for collectors**!** One year of hard work by Baladin's graphic designers and the development department of the English can manufacturer Crown Bevcan which, to make this crazy idea possible, adopted a variable printing technique called “Accents™”. It had never been used before on such large surfaces. The result was a huge success among both consumers and packaging experts, who acknowledged  POP with a prestigious award for technical innovation given by the “International Metal Decorating and Packaging Association”. ![POP_2019](https://www.baladin.it/hs-fs/hubfs/POP_2019.jpg?width=873&name=POP_2019.jpg)   2021: the year of the easy-open end and of a total makeover. The new POP di Baladin has a brand new image, which breaks with everything that has been done until now. The graphic design is now one and is more similar to the line of its “sisters in a can” that have been created in the meantime (Nazionale, L’IPPA, Super Bitter, Rock’n’Roll and… Sud di Baladin is coming soon).  The background shows the same flowers that are already used on the bottle labels.  However, there’s a pop touch in the many colors and fun color combinations against a purple background. Tidbits for collectors? Sure: in the first production, an innocent mistake in the conversion of a file created a completely white flower that will make POP 2021 unique. The technical innovation is in the use of the “360®” easy-open end developed by Crown Bevcan and used exclusively by Baladin in Italy. This system completely eliminates the top lid of the can turning it into a glass for the beer it contains. An unquestionably green approach because aluminum can be recycled infinitely, it avoids the use of plastic cups or having to wash glasses. In pure pop style, the can also transforms into a container that can become a pen holder or a small pot for succulent plants... Set your imagination free with the new POP di Baladin: good, beautiful, environmentally friendly and reusable. ![POP_2021](https://www.baladin.it/hs-fs/hubfs/POP_2021.jpg?width=356&name=POP_2021.jpg)   [![Discover Pop di Baladin](https://no-cache.hubspot.com/cta/default/4435515/fbf79153-05fe-4d54-9d19-c8b526448d5e.png)](https://cta-redirect.hubspot.com/cta/redirect/4435515/fbf79153-05fe-4d54-9d19-c8b526448d5e) ## Related Articles [![](https://www.baladin.it/hubfs/Guida_birre_dItalia_2027_1200x800.png) ##### Presented the new Guide to Italian Beers by Slow Food ](https://www.baladin.it/en/news/presentata-la-guida-alle-birre-ditalia-2027) [![](https://www.baladin.it/hubfs/new%20copertina-blog%20noel%20brussels.jpg) ##### Nöel Orange & Cacao: a Stunning Double Triumph at the Brussels Beer Challenge 2025! ](https://www.baladin.it/en/news/nöel-orange-cacao-a-stunning-double-triumph-at-the-brussels-beer-challenge-2025) ## Subscribe to our Newsletter Receive email updates about Baladin's World ** [![](https://www.baladin.it/hubfs/2026%20-%20New%20Brand%20Identity%20Assets/BirraBaladin_ITA_nero_sfondo_bianco.svg)](https://www.baladin.it/en/) [![](https://www.baladin.it/hubfs/LOGO_footer.png) ](https://www.baladin.it/politica-della-qualità-e-sicurezza-aziendale) For Teo Musso, beer is passion, an intense love for taste and certainly a form of expression. 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